Events

26/10/2013

IRC - The Spirit of New Generation

IRC, the number one motorcycle tire in Indonesia back to prove its quality and existence among young people, by achieving the HAI Youth Brand Award 2013. On the HaiDay 2013 that was held on the East Senayan Parking Area – Jakarta (18-19/10), IRC won over the Hai Youth Brand Award 2013 for Motorcycle tire category.

HAI work together with Statistical Research Body conduct a research on 7 big cities in Indonesia from July to August 2013. The face to face research was use to interview 1.000 young peoples (15-19 years old), with family’s monthly expense around 3 million rupiah. HAI Youth Brand Award meant to search what are the top of mind brands among young peoples. The award ceremony involves 52 product categories; vary from sport, automotive, hand phone, fashion, lifestyle, until food & beverages.

“Since the first HAI Youth Brand Awards on 2012, IRC already receives 2 awards for the same category. It shows that IRC not only the favorite among adults, but also favorite among Indonesia young peoples. On the midyear of 2013, IRC also launch its newest variant, Exato and Reborn that emphasize stylish design and maximum performance. Together with Whizz and Wild Flare, Exato and Reborn surely add the variety choices for young peoples. The Youth Brand Awards 2013 push us to keep innovating and give our best for Indonesia Young Generation.” said Dewi Puspita as the Assistant Brand Manager IRC.

IRC The Spirit of New Generation